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This year, Stine Goya strives to be open and transparent in regards to our commitment to sustainability and social responsibility - implementing a company-wide strategy to ensure the welfare of our planet, our people and our product is a high priority focus.

Becoming more sustainable is an evolving goal at Stine Goya, but in order to focus our efforts and track our progress we have decided to focus on three main areas of influence:


Within the three main areas, our Sustainability Policy 2021 is focused around five key goals:


For a detailed look into our overall Sustainability Policy 2021, which outlines our specific goals and targets, please click here.

Through dedication, teamwork and extensive research, we are thrilled to have surpassed our goals for 2019/2020.

To see our Sustainability Report 2019/2020, please click here.


The heart of our business is the product we create. How and where our product is made matters. We are committed to challenging both design & production to seek out and integrate new processes into each collection, to mitigate our impact on the environment season on season.

In line with the UN Sustainable Development Goal 12 - Responsible Consumption & Production - Stine Goya has initiated a new material strategy providing framework and goals to 2025.

Read more about our use of materials in our Garment Care Guide here.


Accounting for our impact on the environment is one of Stine Goya’s primary concerns.

Based in Copenhagen, we are in the fortunate position of our business being situated in a beautiful setting with substantial infrastructure - where swimming in the harbour after work, biking into the office or having access to green energy is not seen as a luxury.

While Stine Goya understands as a commercial business we will never be perfect, we are nevertheless committed to mitigating the adverse effects of our operational structure as much as is feasible, while promoting circularity within the business to ensure the best / most efficient use of every piece we do produce.

Using the key targets set out by the UN Sustainable Development Goal 13 - Climate Action - as our guide, Stine Goya has initiated a new Green Strategy to lessen our overall business’ affect on climate change.


As a family-run business, Stine Goya knows the importance of taking care of those closest to you - how we work with and treat our partners, our stakeholders and our employees matters.

We recognise and respect the breadth of legal and cultural environments in which we operate in worldwide and are committed to UN Guiding Principles to ensure our business and that of our networks are in accordance with internationally accepted standards of social responsibility.

Stine Goya has committed to consistently striving to improve social responsibility both internally with our employees and with our external partners and stakeholders.

Read more in our Code of Conduct here.

The process of launching our AW19 Sustainable Capsule - has been a catalyst of change for Stine Goya.

This collection is our expression of a statement of intent, and the first step in a concerted effort to integrate sustainable practices in every aspect of our business - not only in regards to materials and production, but also our day-to-day operational mindset and business structure.

We are honest in saying that from the earliest discussions to now, we have been on a very humbling and educational journey to understand our shortcomings as a brand, to initiate immediate change and to set long term goals.

The impetus to mitigate our environmental impact and initiate positive social change grows in importance every day. This coming year will be about change, and we are committed to taking one step at a time.

We are in no way perfect and will never claim to be, but aim to be transparent and hold ourselves accountable to you - our stakeholders and customers - well beyond surpassing our goals.

— Thomas Hertz & Stine Goya Hertz