1. WHAT ARE COOKIES?
Cookies are small text files you receive from the websites you visit, stored on your computer, tablet, smartphone etc., allowing websites to recognize your IP address. Cookies may for instance be used to optimize website content based on statistics of the visitors’ use of the website. A cookie is a passive file and cannot collect information from the user’s computer or spread computer virus or other harmful programs. Some cookies are placed by websites (third parties) other than the one stated in the browser’s address line (the URL). The content of such cookies may be of a general nature, but they may also be, for example, analytical tools or embedded comment fields. This means that cookies are stored from parties other than the one owning the website.
Some cookies are created temporarily and expire at the end of the user session when the browser is closed (session cookies). Other cookies are stored on the user’s IT equipment for a longer period of time (persistent cookie). When the user revisits a website, new session cookies will be placed in the temporary memory, whereas a persistent cookie will be renewed.
We use session cookies to register information necessary for our website to be as user-friendly as possible, for instance to register the items you placed in your cart at check-out and to remember your information, so you don’t have to submit it multiple times. These cookies are automatically deleted when you shut down your browser.
To optimize our website, we collect statistics through persistent cookies collected by Google Analytics. Among other things, these cookies allow us to see where the traffic to our website comes from, which we use to understand our customers as a collective group better and thereby learn how to improve our website. We also use these cookies to create relevant marketing campaigns.
We use the following Google Analytics tools to create relevant marketing/advertising:
Remarketing – if you are logged into your Google account on your device and have accepted Google to connect your browser history with your Google account, this information can be used to customize marketing campaigns.
Marketing campaign statistics – this provides us with information about our visitors’ demography, interests etc., which we use to gain a better understanding of our users and create more relevant campaigns.
We also work with partners to register user behavior, measure online marketing activities and deliver customized online advertisement when you visit other websites. These services might use third party cookies from our partners. To measure and enhance these sales, we collaborate with Google Adwords, Google Analytics & Facebook.
3. HOW TO DELETE COOKIES
You can always choose to erase your cookies from your computer or other devices and refuse the use of them by changing your browser settings. Please note that if you choose to deactivate your cookies, it will have an impact on your shopping experience at our site.
If you use a PC, you may delete cookies by using the shortcut keys
If this does not work, or if you use a MAC computer or another device, you can click on the following links, depending on the browser you use:
4. WHY DO WE PROVIDE INFORMATION ABOUT COOKIES?
All Danish websites are under the obligation to inform users about the cookies placed on the user’s devices. The information must be in accordance with the “Executive Order on Information and Consent required in case of Storing or Accessing Information in End-user Terminal Equipment” (bekendtgørelse om krav til information og samtykke ved lagring af og adgang til oplysninger I slutbrugernes terminaludstyr) (generally referred to as the “Executive Order on Cookies” (cookiebekendtgørelsen).
5. THE PROCESSING OF PERSONAL DATA